Cloche

Privacy Policy

Last updated: March 27, 2026

Cloche ("we," "us," or "our") operates the Cloche app. This Privacy Policy explains what data we collect, how we use it, and your rights. We keep it plain English — no legalese walls.

1. What We Collect

Information you provide:

Account info: name, email address, password (hashed)
Garden data: plants you add, notes, photos, and your garden inventory
Location: ZIP code or city for weather and hardiness zone lookup
AI Coach messages: questions and conversations you have with the AI gardening assistant
Payment info: handled entirely by Stripe — we never see your card number

Information collected automatically:

Usage data: which features you use, session duration
Device info: browser type, OS, screen size
Error logs: crash reports to help us fix bugs

2. How We Use Your Data

Provide, maintain, and improve the Service
Personalize your gardening advice and recommendations
Send transactional emails (account confirmations, billing receipts)
Send product updates and tips (you can opt out anytime)
Analyze usage patterns to improve features
Comply with legal obligations

3. Data Sharing

We do not sell your personal data. We share data only with:

Stripe — payment processing (your billing info goes directly to Stripe; we only receive confirmation of payment status)
Anthropic / OpenAI — AI features (plant advice, diagnosis, AI Coach conversations). Your queries may be logged by these providers per their own privacy policies
Weather data providers — we send your ZIP code or location to fetch local forecast and frost date data
Cloud infrastructure providers — hosting and storage (e.g., Render, Cloudflare)
Law enforcement — only when legally required

4. Data Retention

We retain your data as long as your account is active. If you delete your account, we remove your personal data within 30 days, except where retention is required by law (e.g., billing records for 7 years in some jurisdictions).

5. Your Rights

Depending on your location, you may have the right to:

Access a copy of your personal data
Correct inaccurate data
Delete your account and data
Export your data in a portable format
Opt out of marketing emails (unsubscribe link in every email)

To exercise any of these rights, email us at hello@cloche.app.

6. Cookies

We use minimal cookies — primarily for authentication (keeping you logged in) and anonymous analytics. We do not use third-party advertising cookies.

7. Children's Privacy

Cloche is not directed to children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us data, contact us and we'll delete it promptly.

8. Security

We use industry-standard measures to protect your data: HTTPS in transit, encrypted storage for sensitive fields, and access controls. No system is 100% secure — we'll notify you promptly if a breach affects your data.

9. Changes to This Policy

We'll notify you of material changes via email or in-app notice at least 7 days before they take effect. The "last updated" date at the top always reflects the current version.

10. Contact

Privacy questions or requests? Email hello@cloche.app.